Low Carbon: 1 Striking Change in Beauty World.
We discussed low carbon energy resources, carbon footprint, greenhouse gas emissions, and nature’s impact in our previous post- Conserving nature: Kusum’s pledge. We also discussed easy steps you can take to reduce your carbon footprint without spending hours trying to figure out complex calculations.
Most biological activities, human, animal, microbiological, or plant-generated, result in carbon production. Human activity, particularly manufacturing, transportation, heat, and electricity generation, contributes to most carbon production.1
Low Carbon Energy
Today’s post aims to explain our core business principles and help other businesses take action to reduce their carbon footprint.
1)Lovely for the skin. Good for nature.
Kusum’s ingredients fundamentally support nature conservation. Read more about it here. The points discussed here are in addition to the uniqueness of our products.
Kusum’s location is strategically selected to reduce sourcing, manufacturing, warehousing, and distribution-related resource utilization. Our unique proximity to population, port, cultivation, and talent allows us to drastically reduce carbon emissions related to our day-to-day operations.
For example, we purchase locally cultivated ingredients as much as possible. Our employees live close to their respective job sites, many of them within walking distance, allowing them to work without driving. Air shipping produces a significant amount of carbon dioxide. The port within a few miles from us enables us to utilize ground/ocean shipping as much as possible.
3) Clean energy. Strategic utilization.
Kusum operates to optimize energy utilization during off-peak hours. This step reduces energy generation and distribution-related loss. Kusum’s operations use solar power whenever possible. Starting 2022, Kusum will use wind-generated electricity for the rest of the energy needs resulting in 100% electricity from green resources.
4) Energy efficient operation.
In addition to using energy-efficient, energy-star products, Kusum’s operations use natural sunlight and LED (Light Emitting Diode) bulbs for lighting and induction heating elements for improved heat conduction. Our low voltage, direct current equipment reduces voltage regulation-related energy loss.
5) Enhanced supplier selection.
Kusum’s suppliers share the same business ethics and support nature conservation, using cleaner energy resources, reducing waste, and promoting recycling.
6) Demand oriented manufacturing.
Low carbon production best occurs when the production amount is just as much as the demand. We adhere to demand-oriented manufacturing to reduce excessive energy spent transporting and storing supplies and finished products. It is common in the beauty industry to deeply discount leftover inventory (causing overutilization) or throw away excess inventory (inefficient resource utilization). Our unique business practice of demand-oriented manufacturing minimizes the waste of finished products.
7) Maintaining Product consistency.
Creating products with consistent results over continued, long-term use is vital to healthy skincare. The beauty industry often confuses consumers by creating new products, new packaging, and adding tweaks to existing products to create a market attraction. Such business practice is more prevalent than perceived and, unfortunately, leads to increased production, resource utilization, leftover inventory, and waste.
For example, new holiday baskets every year, where do the leftover ones go?
8) Improved packaging, reduced packaging.
Kusum’s products utilized glass, recyclable PET and aluminum containers, and recyclable dip tubes. Kusum’s primary packaging is sturdy enough to withstand the shipping process; this allows us to use less shipping material. The overall packaging design and clear instructions keep recycling as simple and effective as possible.
9) Hailing natural beauty while supporting a good cause.
Kusum Cosmetics has partnered with Green America to help create a socially and environmentally sustainable society.
10) Clean beauty with clean air.
At Kusum Cosmetics, the clean beauty concept goes beyond creating and promoting sustainable products. We encourage the cultivation and preservation of one of the valuable natural resources- the trees.
Trees help reduce land erosion and sudden shifting with the forces of nature. Trees help remove carbon dioxide to store carbon within their structures. Trees provide a home to countless living creatures. Trees offer shade shelter and add biodiversity to our planet. Trees help capture rainwater and reduce flooding. Kusum Cosmetics has partnered with One Tree Planted, a nonprofit organization that plants trees in six regions of 42 countries. In 2021, the One Tree Planted organization planted 23 million trees on over 86,000 acres2. Planting and cultivating trees in their natural habitats helps us reduce our carbon footprint and low carbon energy utilization.
How do you feel after reading through this brief discussion? Let us know.
We hope that you found this post informative and valuable. Feel free to share our beauty pearls with others. Use this link- kusumcosmetics.com/blog/
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