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Skin Response to Beauty Products: 1st Action or Reaction?

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Skin response simplified.

Skin response occurs through extensive nerve supply designed for every situation- the temperature, wind direction, subtle movements of the hair strands, and even the fight or flight reaction. Such an excellent nerve supply tends to feel every touch, even of the water. Naturally, this will bring about a ton of sensations while cleansing, nourishing, moisturizing, and more.

The skin response occurs differently to sun exposure1, and various beauty products; this response is different from person to person and from time to time. While applying a beauty product to the skin, one may feel soothing, dryness, and redness. Is this an action or reaction?

Why do we feel natural products are more on our skin than others?
Why my skin feels sensitive to certain products?
What is the difference between the action and reaction of the cosmetics products?

Our skin comes into contact with various environmental factors, including pollution, synthetic chemicals, weather changes, masks for covid protection, etc. These factors interact a lot with the skin’s protection mechanism resulting in increased skin permeability, loss of water, dehydration, and loss of skin-friendly oils. Age and genetics also play some role in this process.

I feel dry skin after a shower or washing my face. Action or Reaction?

Plush Hair Conditioner On Satin Gold And Black Background

Taking a shower or washing your face even with just the water is supposed to remove some dirt, grime, and oil. Adding a soap, shower gel, or face cleanser will remove additional particles from the skin. Unavoidably, this process will also lift and remove some skin-friendly oils and the outermost layer of skin cells, causing a feeling of dryness; this is an expected part of the skin cleansing process. A shower gel from nature-derived substances may help reduce dryness. Read more about skin facts here.

A moisturizer followed by cleansing can help dry skin. Avoid occlusive emollients like mineral oils, beeswax, or petroleum, which can cause contact dermatitis.

For excessive dryness, try oil-based cleansers such as Face Massage and Body Massage before water-based cleansing.

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It feels different after using this new cream or lotion. Action or Reaction?

A typical and expected skin response is to new stimuli. Skin’s activity also depends on how dry it is, how the product is applied, and how long it stays on the skin. Many people describe “relieved,” “tingling,” and “pulling” sensation. If the skin becomes red, itchy, or swelling develops, there may be a reaction or irritation to the skin.

Nature-derived ingredients may cause a transient feeling of warmth or redness when first applied. Such feeling is an expected action as the nature-derived ingredients stimulate skin cells to repair, rejuvenate, hydrate, and regenerate. Typically, this feeling resolves over time as the skin’s natural protective barrier restores.

On the other hand, products can use a combination of synthetic chemicals to inhibit irritation. Such products often create a layer of synthetic chemicals on your skin without action.

I used different types of products but did not see results; why?

Nature creates elements in a slow and controlled fashion. Products made using nature-derived ingredients produce practical results and provide long-term benefits. Using nature-derived products and adapting to organic living is crucial in achieving and maintaining a well-cared skin. Every person responds differently to the environment and beauty products, and therefore, we believe that setting reasonable expectations and changing the entire lifestyle is critical to success in skincare.

While it is customary to expect “results,” consider an alternative approach.
As our slogan suggests, “Stay Beautiful…Naturally!” it is vital to maintain your beauty, tone, vitality, and radiance rather than focusing on reversing the changes in their entirety.

How do you feel after reading through this brief discussion? Let us know.
We hope that you found this post informative and valuable. Feel free to share our beauty pearls with others. Use this link-


Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.

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Low Carbon: 1 Striking Change in Beauty world.

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Low Carbon: 1 Striking Change in Beauty World.

We discussed low carbon energy resources, carbon footprint, greenhouse gas emissions, and nature’s impact in our previous post- Conserving nature: Kusum’s pledge. We also discussed easy steps you can take to reduce your carbon footprint without spending hours trying to figure out complex calculations.

Most biological activities, human, animal, microbiological, or plant-generated, result in carbon production. Human activity, particularly manufacturing, transportation, heat, and electricity generation, contributes to most carbon production.1

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Low Carbon Energy

Today’s post aims to explain our core business principles and help other businesses take action to reduce their carbon footprint.

1)Lovely for the skin. Good for nature.

Kusum’s ingredients fundamentally support nature conservation. Read more about it here. The points discussed here are in addition to the uniqueness of our products.

2) Location.

Kusum’s location is strategically selected to reduce sourcing, manufacturing, warehousing, and distribution-related resource utilization. Our unique proximity to population, port, cultivation, and talent allows us to drastically reduce carbon emissions related to our day-to-day operations.

San Francisco Bay

For example, we purchase locally cultivated ingredients as much as possible. Our employees live close to their respective job sites, many of them within walking distance, allowing them to work without driving. Air shipping produces a significant amount of carbon dioxide. The port within a few miles from us enables us to utilize ground/ocean shipping as much as possible.

3) Clean energy. Strategic utilization.

Kusum operates to optimize energy utilization during off-peak hours. This step reduces energy generation and distribution-related loss. Kusum’s operations use solar power whenever possible. Starting 2022, Kusum will use wind-generated electricity for the rest of the energy needs resulting in 100% electricity from green resources.


4) Energy efficient operation.

In addition to using energy-efficient, energy-star products, Kusum’s operations use natural sunlight and LED (Light Emitting Diode) bulbs for lighting and induction heating elements for improved heat conduction. Our low voltage, direct current equipment reduces voltage regulation-related energy loss.

5) Enhanced supplier selection.


Kusum’s suppliers share the same business ethics and support nature conservation, using cleaner energy resources, reducing waste, and promoting recycling.

6) Demand oriented manufacturing.

Low carbon production best occurs when the production amount is just as much as the demand. We adhere to demand-oriented manufacturing to reduce excessive energy spent transporting and storing supplies and finished products. It is common in the beauty industry to deeply discount leftover inventory (causing overutilization) or throw away excess inventory (inefficient resource utilization). Our unique business practice of demand-oriented manufacturing minimizes the waste of finished products.

7) Maintaining Product consistency.

Creating products with consistent results over continued, long-term use is vital to healthy skincare. The beauty industry often confuses consumers by creating new products, new packaging, and adding tweaks to existing products to create a market attraction. Such business practice is more prevalent than perceived and, unfortunately, leads to increased production, resource utilization, leftover inventory, and waste.

For example, new holiday baskets every year, where do the leftover ones go?

Gift Box

8) Improved packaging, reduced packaging.

Kusum’s products utilized glass, recyclable PET and aluminum containers, and recyclable dip tubes. Kusum’s primary packaging is sturdy enough to withstand the shipping process; this allows us to use less shipping material. The overall packaging design and clear instructions keep recycling as simple and effective as possible.

9) Clean beauty with clean air.

Green Forest

At Kusum, the clean beauty concept goes beyond creating and promoting sustainable products. We encourage the cultivation and preservation of one of the valuable natural resources- the trees.

Why trees?

Trees help reduce land erosion and sudden shifting with the forces of nature. Trees help remove carbon dioxide to store carbon within their structures. Trees provide a home to countless living creatures. Trees offer shade shelter and add biodiversity to our planet. Trees help capture rainwater and reduce flooding. Planting and cultivating trees in their natural habitats helps us reduce our carbon footprint and low carbon energy utilization.

How do you feel after reading through this brief discussion? Let us know.
We hope that you found this post informative and valuable. Feel free to share our beauty pearls with others. Use this link-

Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.


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The Skincare Minimalism: Modern & Practical 4 Step Approach

Skincare Minimalism

The Skincare Minimalism: Modern & Practical 4 Step Approach

Skincare is a simple science translated into simple rituals. However, we live in the most confusing skincare world. Skincare products are often sold as an essential part of a routine involving a dozen rituals. We believe that skincare minimalism and living an organic lifestyle reward the skin more than complex practices involving multiple steps. Instead, such a method is unnecessary.

After receiving multiple requests from our readers, we wrote this article to focus on a modern and practical 4 step approach for skincare while covering what you need to know in under 5 minutes of reading.

Practical Skincare

The article will answer the following questions:
What is a good ritual or routine for my skin?
How do I get good results from your skincare routine?
I am using a dozen different patterns and many products from other companies; should I be different?

Our body operates on simple principles; skincare does not have to be complex.

1) Cleansing.

Our skin collects dirt, particles, excess oils, and dead skin cells, causing pour clogging and interruption of skin’s barrier function. Skin cleansing removes the extra oil, sebum, and particles while exposing the younger skin cells for hydration and moisturization. We recommend cleansing the skin twice daily using a nature-derived, plant-based cleanser. Avoid harsh chemicals, sharp scrubbing particles, or products advertising “cleanest” skin in several days. Remember, good skincare combines living a healthy lifestyle, using natural skin care products, and eating healthy food.

Why nature-derived, plant-based cleanser?
A good cleanser should be gentle, pH-balanced, and lift and remove dirt and excess oil without harming skin-friendly oils and the microbiome. Products loaded with multiple surfactants and harsh chemicals leave the skin cells dehydrated and deplete the skin’s microbiome.

2) Moisturizing.

Do I need a moisturizer if I have oily skin? Absolutely.
The outermost skin cells expose themselves to constant environmental changes, including sunlight, dust, UV exposure, temperature, and pH changes. This layer of skin cells tends to dry out quickly and repeatedly—a moisturizer locks in water molecules to the outer layer of the skin.

How do you pick a moisturizer?
We recommend you pick the moisturizer based on your skin type. For oily skin, use a pea size and more for drier skin. Adjust according to compliments you receive from your skin! Another way to choose a type of moisturizer is by selecting an oil-based (cream) or a water-based (lotion) moisturizer.

What is the best way to use a skin moisturizer?
Use a small amount first. Spread it evenly on your skin. Focus on areas that need extra attention, such as around the eyes and areas with skin wrinkles. You may use an extra dose for areas with wrinkles.

Plant-based moisturizers use natural oils that quickly disperse deep into the skin to hydrate the younger skin cells. Having a second, lighter volume application can get even better results. This concept is in stark contrast with products that use a complex of synthesized chemicals. In reality, you are getting a layer of synthetics without moisturizing or nourishing the skin cells by using such products. Skincare minimalism is based on the pillars of nature-derived products.

Skincare Minimalism

How do I know if the product is nature-derived or full of synthetics?

Read more here on ingredient labeling.

Why does my skin feel dry even after applying a good-quality moisturizer?
Water, Water, Water. Adequate hydration is a must for our skin to maintain healthy pH, nourishment, and remove unwanted material via the bloodstream. Daily water requirement differs by body, activity, temperature, and location; you can consider starting with eight servings of 8 ounces (two liters or a half-gallon) of water a day1.

How often should I moisturize? Use twice daily. A smaller amount in between during the daytime, if needed.

Examples of good quality face moisturizers- Stem Cell Cream and Rejuvenation Serum. For skin of the body- Daytime Kindle, and Night Ecstasy.

3) Skin Massage.

Skin massage is a relatively new concept but remains an essential cog in the skincare minimalism. The outermost skin cells (the visible layer of our skin) do not have a direct blood supply; they receive nutrition, hydration, and toxin clearance through dispersion from the deeper layers of the skin.

Gentle massage to the skin stimulates blood flow, improves lymphatic drainage, and helps improve collagen building. Skin massage also enhances the tone of underlying muscles; this helps prevent early sagging of the skin.

How do I massage my skin? – Watch a video.

Use a high-quality, organic massage oil such as Glow Face Massage or Body Massage.

1) Do-it-yourself or by someone or a professional.
2) Sit in a well-lit area.
3) Observe the site for massage. Look for unevenness, tonal imbalance, and wrinkles, if any.
4) Use a generous quantity of high-quality, organic body butter, lotion, or oil.
5) Use gentle pressure, circular motion, and sense the rising skin temperature.
6) Allow the massaged area to rest for about five minutes. Observe for progressive improvement every time you massage the area.
7) Be punctual and repeat periodically for consistent results!
8) Enjoy your great-looking skin!

Read more about skin massage here.

4) Protect.

Sunlight and UV radiation damages the skin cells. Consider using a lotion with SPF 30 or above if going out in the sun2.

How can I make my face and skin look younger?

We have numerous posts with a meaningful discussion here.

How do you feel after reading through this brief discussion on skincare minimalism? Let us know.
We hope that you found this post on skincare minimalism informative and valuable. Feel free to share our blog with others. Use this link-

Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.



Skincare minimalism

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Hair- The most noticed attraction.

Hair-Our Most Noticed Treasure.

Hair is our most noticed treasure on the face; hair is seen even before eyes and lips. Our hair boasts extreme flexibility and adaptability without causing discomfort. In other words, hair can be shaped, colored, and given various shapes. Hair is a complex blend of proteins and is more robust than a strand of copper wire1.

An average person sheds about 100 hair strands every day. Excessive hair loss can occur due to improper diet, lack of sleep, illness, hormonal imbalance, heat, and chemicals.

The hair follicle can receive nourishment through the bloodstream and directly through the scalp skin. It is vital to provide balanced natural nutrition to hair to maintain its natural density, shine, color, and flexibility.

Coloring our hair appears to be an easy way to express ourselves. About 75% of women colored their hair in 20152, and more men are choosing to dye their hair. We know a lot about hair color, iron/blow-dry, and hair cut; let’s learn more about factors that help keep our hair healthy.

Homepage Services Hair

Our hair can be hydrated, moisturized, and nourished by cleansing and conditioning. Gentle cleansing helps hair remove unwanted dirt and debris, and conditioning helps maintain hair’s natural shine and keeps hair untangled.

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An ideal hair cleanser produces gentle foam that lifts the dirt off the hair strands and the scalp without excessively removing hair and scalp-friendly proteins. Many hair cleansers and shampoos contain surfactants that create a large foam upon contact with water and rubbing action. Sadly, excessive foam is more of a foe than a friend to the hair and scalp.

Similarly, an ideal hair conditioner provides nature-derived conditioning agents that help hair maintain its natural color, shine, flexibility, and thickness. Hair conditioners commonly contain polymers, acrylates, and silicones that stick to the hair strands without nourishing them. Furthermore, such a layer of chemicals often produces itching and irritation.

Haircare is simple; cleansing, conditioning, and oil or serum application. Read more about it in our earlier blog here. Natural oils, nature-derived surfactants, and conditioners help strengthen hair follicles and help fight against common causes of hair loss. These naturally occurring substances also prevent hair color loss.

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Many people who color their hair find the need to repeat hair color within a few weeks of an application. Shampoos and conditioners filled with synthetic materials strip off the hair color by changing the pH of the hair and scalp. The same reaction strips the hair of its natural color and shine and renders it brittle.

Kusum Cosmetics offers a complete hair care line made with naturally-occurring substances in a delicate combination to serve ideal cleansing, conditioning, and oil application.

Chic Hair Bath is a fusion of herbs, Pro-Vitamin B5, and oils known for scalp health, strengthening hair roots, and helping promote healthy hair growth.

Chic Hair Bath On Gold Thin Petals
Plush Hair Conditioner On Satin Gold And Black Background

Plush Hair Conditioner is a delicate combination of organic Argan, Avocado, Macadamia, and Rosemary oils with Rapeseed derived conditioner providing natural, long-lasting conditioning and shine to your hair.

Hair Nourisher is a gentle fusion of venerable oils in just-right proportions for flawless hair. Hair nourisher is an excellent beard nourisher as well!

Hair Nourisher Mood Image

Haircare products from Kusum offer antifade color protection to minimize color loss from natural hair and color-treated hair.

A simple hair care routine will help you improve your hair health. In addition, good sleep, a healthy diet, and stress reduction play a vital role in hair and skin health. You can read more about diet and skin and hair health here.

We hope that you found this post informative and valuable. Feel free to share our beautiful pearls with others. Use this link-


  1. Yang FC et al. The structure of people’s hair. PeerJ. 2014: 2:e619.


Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.

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The Best Untold Story of Shelf Life: Part 1.

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It is usually a sensational experience to stroll through the beauty products section of a supermarket. One can see well-stocked shelves full of eye-popping colors and containers of all sizes and shapes. The products are made in bulk and stored in a warehouse to ensure the supply meets the demand. This waiting period is called shelf life. Product preservation ensures the products maintain their intended form and effectiveness while awaiting a buyer.


A simple explanation of shelf life is the amount of time a product remains usable in a sealed (unopened) form. Virtually every product has some shelf life. Beauty products are no exception.

The shelf life depends mainly on its ingredients, container design, storage conditions, and use. Advances in manufacturing and storage, chemistry, engineering, and our ability to synthesize resistant structures have improved the shelf lives of most products.

Beauty and cosmetic products can have a shelf life of three years or more. In general, products made with synthetic chemicals and a higher amount and number of preservatives would have a longer shelf life. If you are reading this, we need not discuss such products and the impact of harsh chemicals and preservatives on the skin and the environment!

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What is the shelf life of organic beauty products? Many people ask. Is a product with longer shelf life better? Do some people wonder why the shelf life of beauty products with a higher amount of natural and organic ingredients is shorter?

Let’s delve into the basics.


Organic means produce grown without chemically formulated fertilizers, growth stimulators, antimicrobials, or similar compounds. Organic produce is grown on soil that is unexposed to prohibited materials for at least three years.

Well, how does being organic or natural change shelf life? Not much. If a product is made with organic or biological substances and contains synthetic stabilizers and strong preservatives, it can have longer shelf life while preserving the “organic” or “natural” label.

A simple example would be apples treated with a resistant coat vs. apples treated without any such treatment. The apples treated with synthetic antimicrobial and coated with wax or similar material will resist forces of nature and stay fresh for a more extended period. However, apples treated without any such treatment would easily get spoiled once plucked.

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With this understanding, let’s explore further. What is the ideal shelf life of a beauty product?

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Oils, being fatty acids, are naturally resistant to spoilage and microbial growth and typically last two to three years. Once water or water-containing ingredients are added (typically in creams and lotions), the shelf life reduces drastically. Preservatives are generally required for water and water-containing products to minimize microbial growth.

Alcohol is the most common preservative used in beauty products. Alcohol is readily available, cost-effective, and has broad-spectrum antimicrobial activity. Alcohol is the most common cause of skin irritation from the use of beauty products as well.

Salt, Citric acid, and Potassium Sorbate are food-grade preservatives used for centuries to preserve water-containing products. Newer, bio-based preservatives have revolutionized our ability to protect beauty products without adding harsh chemicals.

What happens after a beauty product is opened?

Microbial contamination occurs once a product is exposed to air or fingers or applicators get into it. Also, the oxidation process starts, and the effectiveness of ingredients starts to change. Using a product within 30 to 45 days of opening generally provides the most intended benefit.

Let’s reverse the course. Is a product with one-year shelf life more effective than a product with a three-year shelf life?

It depends upon the ingredients. As we discussed above, if a product is 100% oil, it might remain effective for two to three years.

Kusum'S Face Massage In The Box Around Its Ingredients

How can I quickly access the quality of beauty and cosmetic products?

The front label of a product, also known as the principal display panel is the most visible part of a beauty product’s packaging. We recommend reading and understanding the ingredient label on the side or back panel regardless of the print on the front label. Some products may have one or two ingredients derived from nature, thus claiming it to be natural and the rest of the ingredients being harsh chemicals and strong preservatives.

Another commonly seen labeling practice is to mention an attractive element on the front panel (such as “made with real almond oil”) where the advertised ingredient is relatively tiny. A prospective buyer may easily misunderstand the product as natural and containing a significant amount of advertised ingredients.

While there are regulations to protect the buyer, buyers should do their due diligence and ensure they fully understand what they intend to use, including product ingredients; this is the easiest way to ensure you get the product you intend to purchase.

Peppermint-Lemon Shower Gel

A simple example would be reading the label of a shower gel. Are you getting natural soap or just a mixture of foaming agents?

Many foaming agents (also known as surfactants) are naturally derived, but too much foam can strip the skin of its friendly oils. Is it made of high-quality oil (such as organic Olive oil) or a mixture of different oils if you are getting natural soap? The ingredient declaration label provides such vital information. Have you felt dry and itchy skin after a shower? Time to read the ingredient label of your favorite shower product!

In summary, the shelf life of a beauty product depends upon its ingredients and type and number of preservatives used, container design, storage conditions, and method of use. Alcohol and other harsh chemical preservatives help achieve a longer shelf life while causing skin irritation, dryness, and itching. Well-known food-grade preservatives such as salt, citric acid, and potassium sorbate and newer bio-based preservatives effectively replace harsh chemical preservatives. Oil products generally have a longer shelf life, even without any preservatives. Reading and understanding a product’s ingredients label provides excellent insight into reality.


Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.

Shelf Life

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Skin Cleansing Top 5 Practical Yet Simple Tips

Skin Cleansing Top 5 Tips

Our weekdays are busy; weekends are busier! We mostly find ourselves racing against time. We cannot forget attention to our skin. Today’s discussion will focus on the top 5 practical yet simple skin cleansing tips.

This post will also answer several commonly asked questions:

1)How do I cleanse my skin?
2)What is the best cleanser for my skin?
3)What should I look for in a skin cleanser or face wash?
4)How can I clean my skin naturally?
5)How to thoroughly cleanse skin?
6)What is the best face cleanser?
7)Are skin cleansers good for your skin?

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1) Skin cleansing twice daily.

Our skin is constantly remodeling. The skin lays collagen-building blocks during the resting period (A.K.A. sleep), and old skin cells are shedding during this time. Excess sebum collects over the skin cells at night. Therefore, before beginning the day, skin cleansing is essential to remove the overnight shedding. 

Our skin is fighting against various environmental factors (heat, cold, sunlight, pollution, etc.) and accumulates dirt, grime, debris, and some more dead cells. Suppose these impurities stay over the skin for a long time, clogged pores, and interrupt the skin’s barrier function. Before the skin begins necessary repairing during our sleep, removing these unwanted substances from the skin is vital.

We recommend skin cleansing twice daily, once in the morning and before bedtime.

Kusum'S Face Cleanser On Black Sparkling Background

2) Avoid long hot showers.

We all love hot showers, especially during the winter, and we also like to take a shower for a long time, don’t we?

One may ask- Does hot water cause itchy skin? Why do I feel itchy after a shower? Why do I get a rash every time I take a shower?

A prolonged shower and hot water will strip the skin of its natural protectants (oils) and leave the skin dry. Dry skin will easily breakdown and open the skin barrier. An open skin barrier will cause nerves to get irritated; this irritation manifests as an itching sensation. Scratching on the irritated skin acts as an entry point for fungi, bacteria, and viruses into the skin. 

Using hot water for a shower suddenly increases the skin’s local temperature, and our body attempts to correct it by sending more blood in that area; this causes redness.

Solution: Keep showers short, use high-quality soap, and use lukewarm water.

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3) Pat dry your skin rather than scrubbing it hard with your towel. 

Skin requires tender loving care. Ideal exfoliation removes the most superficial layer of the skin. Hard and repeated rubbing of any scrub will injure the younger, budding cells. The youthful skin cells give you that great look, but you end up damaging them by friction!

The best exfoliation is the gentle one.

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4) How do I clean the skin and nose folds?

Skin folds are areas where the skin is lax and folding. The skin folds allow more significant movement of underlying organs and add flexibility to joints. Examples of skin folds in our body are eyelids, back of the ears, neck, underarms, breast, back, groin, and folds over all the joints. 

Due to the presence of higher temperature and moisture, fungi love to grow in these folds. Keeping the skin folds clean is essential to avoid skin infection and damage. One may spend double the time cleansing a skin fold than the skin over the rest of the body. 

Be sure to dry skin folds entirely at the end of cleansing. Apply a natural moisturizer in these areas; it should not be sticky or greasy.

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5) Water, Water, Water

An average adult should consume 2.7 to 3.7-liter of water(up to 130 oz as per R.D.I.- Recommended Dietary Intake) daily. Water requirement fluctuates with the activity of our body and the season of the year. Summers and strenuous exercise (hiking in summer) may require more water than a walk on a cold winter day. 

What does water do for my skin?

Seventy percent (70%) of our body is water. Water helps skin cells stay moist and hydrated. Adequate moisture and hydration promote skin elasticity and helps skin look younger for a long time. 

How do I know if I am drinking enough water? 

Simple. Check the color of your urine! 

A well-hydrated body will discard excess water, and the color of urine will be clear to light yellow. A darker color means you need more water.

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Q & A Time!

1)How do I cleanse my skin?

Perform skin cleansing twice daily. Use a natural, pH-balanced, gentle cleanser. Use lukewarm water. Rub gently. Pat dry the skin. Pay special attention while cleansing skin folds.

2)What is the best cleanser for my skin? How to thoroughly cleanse my skin?

Use a natural, pH-balanced, gentle cleanser or natural soap. Use lukewarm water to moisten the skin before applying the cleanser and remove the soap or cleanser after gently rubbing. Skin cleansing is that easy!

3)What should I look for in a skin cleanser or face wash? How can I clean my skin naturally? What is the best face cleanser?

Check the back panel of the bottle or package for ingredients. Look for familiar names; avoid synthetic cleansers. Serene Face Cleanser TM is an example of a natural, gentle, pH-balanced cleanser. For the skin of the body, use Organic, plant-based shower gel.

4)Are skin cleansers good for your skin?

For effective skin cleansing, you will need a cleanser to bind sebum, dirt, grime, and unwanted oils and remove them from your skin. Using just water will not do the job. 

Again, use a natural, pH-balanced, gentle cleanser or natural soap. If you notice skin irritation, excessive dryness, or rash, reduce the amount or change the product.

We hope that you found this post on skin cleansing informative and valuable. Feel free to share our blog with others. Use this link-

Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.

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Avocado oil for skin and hair

Avocado Oil For Skin And Hair

There is so much California when it comes to Avocados! From macro to micro to nano, the avocados provide some of the rare elements. Let’s look at the benefits of avocado oil for skin and hair.

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Did you know?

1) Avocado oil is derived from the pulp and not the seed.1
2) Avocados grow year-round.
3) Avocado oil has a high smoke point- 482 F (250 C).
4) Hass variety of avocado yields emerald green oil when cold-pressed.1 The color of this oil is so brilliantly green, even shaming the emerald.
5) Less than one percent of California’s soil is suitable to grow avocados. Nevertheless, rich soil, fresh coastal air, and California sun make them unique.2

Avocado oil for skin and hair- what is so special?

Avocado oil contains:
1) Vitamin K (antioxidant and anti-inflammatory, diminishes reactive oxidative species formed during UV exposure),
2) Vitamin C (rich with antioxidant properties, stimulates collagen production, fight against UV damage),
3) Vitamin B( reduces skin inflammation, reduces age spots and discoloration, helps prevent collagen fiber loss that supports skin, helps prevent skin sagging),
4) Vitamin E (radical scavenger- reduces injury from free radicals and oxidative stress).

Avocado oil, high in monounsaturated fatty acids, boasts many skin-friendly properties.
*Oleic acid- skin permeability enhancer
*Palmitic acid- emollient- soothing and softening of the skin
*Linoleic acid- skin barrier effect and wound healing effects.

Haas Avocados

Avocado oil is rich in potassium that helps moisturize the skin to support new skin cells and heal scars and hyperpigmentation/blemishes.

Common questions answered

1)Is avocado oil suitable for the face?

Yes, one ounce of avocado oil contains 3.6 mg of Vitamin E and 146 mg of beta-Sitosterol. These exert potent anti-inflammatory and antioxidant activity to fight signs of aging.1

2) What are the benefits of avocado oil for the skin?

High Vitamin E, Potassium, fatty acids, lecithin, and other nutrients stimulate collagen production and moisturize the skin. The Daytime Kindle body lotion contains skin-friendly oils including avocado, grape seed, and raspberry seed oils.

3) Is avocado oil good for dark circles?

Yes, vitamins E, C, magnesium, and others help nourish the skin around the eyes and reduce dark circles. The same principle applies to skin wrinkles around the eyes. Be sure to use high-quality unrefined organic avocado oil.

4) Is avocado oil good for hair?

Avocado oil is naturally acidic, so is our scalp. Avocado oil permeates deep into the scalp and provides nutrients directly to hair follicles. This action results in excellent hair growth. Avocado oil also has fabulous hair strand lubricating and detangling properties. High-quality hair conditioner such as Plush Hair Conditioner utilizes organic avocado oil that provides much-needed nourishment to the scalp, hair follicles, and conditions growing and existing hair strands.

Kusum is all about healthy living and taking great care of our skin and hair. We offer complete hair, face, and skincare products using high-quality organic ingredients. If you are new to the organic world, we encourage you to visit our blog posts to learn more about our philosophy, harmony with nature, and crafting unique products that are gently combined to provide their natural benefits. You may find our posts on organic living, organic cosmetics, and skin massage, and simple organic skincare interesting.




We hope that you found this post on avocado oil for skin and hair informative and useful. Feel free to share our blog with others. Use this link-

Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.

Avocado oil for skin and hair

Avocado oil for hair and skin

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How to keep hair healthy? 3 step simple solution.

How To Keep Hair Healthy

Hair appearance is adjustable to suit our expression. Haircare is not time-consuming; it does not have to be. So how to keep hair healthy? We discussed hair in great detail in our post “Hair: Interesting Medley.” This post summarizes top tips and few insights.

How To Keep Hair Healthy

An average person sheds about 100 hair every day. Several factors such as lack of sleep, proper diet, infection, illness, and stress can cause more hair to fall out. Can hair loss be restored? What is a good hair care routine? How to establish the right and sustainable hair care routine? These questions apply equally to men and women and we discuss a simple solution in three steps. Let’s explore!

A simple haircare routine:

1) Cleansing- A gentle cleanser would remove dirt, grime, pollutants, and dead skin without changing scalp pH or stripping the natural oils. We suggest a pH-balanced, natural hair bath and rub the scalp gently to remove the dirt and depositions.

2) Moisturizing/conditioning-One expects hair tangling after a hair wash as some loss of hair’s natural oil. A hair conditioner would restore the vital oils, allow detangling of hair and promote shine. A natural, pH-balanced hair conditioner would restore the scalp and hair’s natural oils without altering the chemical balance.

3) Oil/Serum application- a combination of hair oils and serum restores the scalp’s natural balance. Hair oil and serum kept overnight followed by hair cleansing and conditioning work the best. One may warm up the oil with gentle rubbing on the palm of the hand and rub gently onto the scalp. Hair Nourisher is a gentle fusion of organic hair and scalp friendly oils.

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Natural oils can help strengthen hair follicles and help fight against common causes of hair loss. The oils nourish the scalp and hair follicle and support the hair strand fight against environmental factors. Several oils are known for centuries to protect hair and promote hair growth.


Bhringraj (common name-false daisy, INCI name-Eclipta prostata) is a member of the sunflower family. Bhringraj is known for hair-friendly properties for centuries.

1) Bhringraj is rich in vitamin E, and higher specific gravity allowing for better contact with the scalp.
2) Reduces scalp itching by reducing dandruff and dry scalp.
3) Improves blood flow to the scalp and thus reduces hair loss and promotes hair growth. One research in 2008 reported significant hair growth and reduced time to hair growth by the direct application of Bhringraj. The results were superior to Minoxidil’s direct application, a medicine commonly used to treat hair loss.
4) Reduces split ends of hair and increases shine.
5) Washes away easily for quick hair cleansing.

In addition to the above scalp and hair care routine, the role of good sleep, diet, and stress reduction are vital. Changing one’s lifestyle to suit organic living promotes hair health. Diet has an important role in maintaining the good health of our hair and skin. You can read more about the diet in our recent post- Does diet affect my skin?

Quick Recap:

  • The pH of the scalp ranges from 3.5 to 5.0.
  • Effective hair care principles- Cleansing, Conditioning, and Moisturizing.
  • Use natural hair care products to minimize damage and delay greying of hair.
  • Eat healthily, sleep well, and work on reducing stress.

If you are interested in reading more about hair, its composition, benefits, facts on hair growth, hair health, hair color, and ways to optimize hair health, we encourage you to read our post- hair: interesting medley.

A simple skincare routine comprising organic skincare is featured on Saas Magazine is found here.

We hope that you found this post informative and useful. Feel free to share our blog with others. Use this link-

Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.

How to keep hair healthy

how to keep hair healthy? 3 step solution.

How to keep hair healthy

How to keep hair healthy

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Rosehip Seed Oil: New Insights.

Rosehip Seed Oil

The world of skincare and cosmetics is full of various oils. At times, it becomes difficult to know each of them well. It is vital to learn about the essential properties of each oil for its proper use for skincare. This blog post discusses Rosehip seed oil and its benefits on the skin.

Skin-friendly contents of Rosehip seed oil

Rosehip Seed

Rosehip oil is rich in provitamin A, also known as beta-Carotene. It contains tretinoin, also known as all-trans-retinoic acid. Once again, non-GMO, organic, and cold-pressed Rosehip seed oil has 700% more all-trans-retinoic acid giving excellent antiaging and regenerative benefits to the skin.1

Oil In Glass Bottle

Rosehip oil is rich in essential fatty acids, particularly linoleic acid (omega-6) and alpha-linolenic acid (omega-3). Taking a good-quality multi-vitamin by mouth enhances the effectiveness of Rosehip seed oil on the skin.2

Phytonutrients rich oil.

What are Phytonutrients?

Simply put, phytonutrients are substances naturally produced by plants. The phytonutrients help plants fight against various infections, including plant fungi, bacteria, and viruses, with their antioxidant and anti-inflammatory properties.

Rosehip oil is rich in various phytonutrients that help the skin develop a robust anti-aging and anti-inflammatory response to day to day exposure to harmful substances.

A natural skin vitaliser.


Rosehip seed oil reduces skin pigmentation and discoloration. With its naturally high vitamin A and E content, Rosehip seed oil protects the skin from photoaging (skin damage from sun exposure).

Research shows stimulation of the skin’s collagen layer with Rosehip seed oil; this helps the skin remain plump and healthy. Stimulation of collagen improves skin elasticity and firmness.3

Other benefits of Rosehip seed oil.

1) Natural exfoliant, giving the skin a glowy and radiant look.

2) Increases skin cell turn over, moving younger cells towards the surface.

3) Phytosterols in Rosehip seed oil acts as lock-in moisturizer.

4) Rosehip seed oil is gentle and suitable for all skin types.

5) The Procollagen effect of Rosehip seed oil promotes the healing of scars, stretch marks, and fine lines.

6) Just like in plants, phytonutrients boost skin immunity and fights against skin infections and acne.

Good to know stuff.

Dk Crop

Rosehip seed oil in Kusum Cosmetics products is cold-pressed from non-GMO, organic rose seeds. INCI name for Rosehip seed oil is Rosa canina seed oil. Using products that use non-GMO, organic, and cold-pressed Rosehip seed oil is the key to fetch the most benefits. We recommend using complete organic skin care for all of your skincare needs.

We answer your questions!

What does Rosehip seed oil do for your skin?

The fatty acids and vitamin A are excellent and natural skin moisturizers. Fatty acids lock-in your skin’s natural moisture preventing it from drying. The Procollagen effect improves skin permeability, skin regeneration, and elasticity.

Is it ok to put Rosehip seed oil on your face?/ How do I use Rosehip Oil on my face?

Yes! Rosehip oil is a natural skin revitalizer. For best results, use a stem cell containing product twice daily. apply gently and do not rub. allow the product to sink in for about five minutes.

Is Rosehip oil comedogenic? Does Rosehip seed oil clog pores?

If you have acne-prone skin, we suggest using a small amount. We also suggest using a high-quality, organic cream formulated specifically to penetrate deeper without clogging pores. It is vital to achieving good face cleansing before applying the oil or cream to the face. Use a pH-neutral, gentle organic face cleanser.

Can Rosehip oil replace my moisturizer?

Rosehip oil is a natural moisturizer with a lock-in moisture effect. Yes, it can be used as a natural moisturizer. We suggest using a stem-cell containing cream for an enhanced effect.

We hope that you found this post informative and useful. Feel free to share our blog with others Use this link-

Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.


1) J Concha et al. Effect of rosehip extraction process on oil and defatted meal physiochemical properties. Journal of the Americal Oil Chemist’s Society. 83 (9):771-775.
2) Lin TK et al. Anti-inflammatory and skin barrier repair effects of topical application of some plant oils. International Journal of Molecular Sciences. 19 (1):70.

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Natural Butters for Skin.

Natural Butters

Key Insights:

  • What is plant-based butter?
  • How is natural, plant-based butter made?
  • Composition of skin-friendly butter.
  • How to use body butter?
  • Summary.

Skin is a complex fusion of various fatty acids. We discussed various natural oils, their composition, and micronutrients in the previous blog post. You can read it here. Different plants have skin-friendly fatty acids, and using them helps you keep your skin youthful.

What is plant-based butter?

Rodrigo Flores Excebyssemo Unsplash

Plant-based butter is a fat and protein component of natural fruit. Natural butter is solid to semi-solid at room temperature due to low water content.

How is butter made?

Plant-based butter is extracted from the seed or fruit. Raw, unrefined process of extraction produces butter with the top-quality skin-friendly fat and retains natural micronutrients. Refined and ultra-refined butter removes biological color particles, several fatty acids and thus appears softer and white. But, it also removes skin-friendly fatty acids and micronutrients.

Skin-friendly butter-Composition.

We will discuss Shea butter, Cocoa butter, and Mango butter in this article. These are excellent sources of skin-friendly fatty acids and micronutrients.

Shea butter

Ellie Enchantee 1Ao Fs1Egay Unsplash

Shea butter is extracted from the nut of the shea tree. Raw, unrefined shea butter typically consists of oleic acid, stearic acid, linolenic acid, linoleic acid, palmitic acid, and arachidic acid.1

Thrive Body Butter

Thrive body butter is an excellent deep moisturizer with raw, unrefined, unscented organic Shea butter whipped with Argan and Soybean oils.

Cocoa butter

Cocoa butter is an extract from the bean of the Cacao tree. It is used for making chocolate. However, it has many skin-friendly fatty acids such as Palmitoleic acid, Stearic Acid, and Oleic acid.2

Glow Body Butter

Glow body butter is another excellent deep moisturizer with raw, unrefined, unscented organic Cocoa butter whipped with Sesame and Soybean oils. It has a pleasant, natural aroma.

Mango butter

Daytime Kindle Body Lotion

Mango butter is an extract from the kernel of the fruit of the mango tree. It is pale yellow, semi-solid at room temperature, and has a pleasant natural aroma. Unrefined organic mango butter is used in body lotion, such as Daytime Kindle body lotion.

How to use body butter?

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Body butter melts at body temperature and provides deep moisturizing. Thrive and Glow body butter are excellent for excessively dry areas of skin, such as the skin over the joint and palm of the hands and feet. Daytime Kindle containing organic Mango butter is excellent as a whole body lotion. Deep moisturizing properties provide round the clock hydration to the skin.


Naturally occurring, plant-based body butter contains skin-friendly substances and micronutrients. Raw, unrefined, organic body butter provides excellent hydration and nourishment to the skin.

How do you feel after reading through this brief discussion? Let us know. We hope that you found this post informative and useful.


1-Davrieux, F., Allal, F., Piombo, G., Kelly, B., Okulo, J. B., Thiam, M., Diallo, O. B. & Bouvet, J.-M. (2010) (2010). “Near Infrared Spectroscopy for High-Throughput Characterization of Shea Tree (Vitellaria paradoxa) Nut Fat Profiles. Journal of Agricultural and Food Chemistry, 58, 7811-7819”. Journal of Agricultural and Food Chemistry. 58 (13): 7811–7819.



This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.