Posted on Leave a comment

Conserving Nature: Kusum’s Pledge

Kusum'S Plege To Conserving Nature

A carbon footprint is the number of greenhouse gases generated by a person’s activity. What are greenhouse gases? These include carbon dioxide and methane. Reducing greenhouse gas emissions is essential to conserving nature.


Biological activity generates some greenhouse gases. However, human activity contributes the most.1

Common sources of greenhouse gas emissions are:

  • The burning of fossil fuels.
  • Rising animal and human population.
  • Increased deforestation.
  • Travel.
  • Power plant.
  • Land-use change (building, mining).

Among the causes, energy production (heat, electricity) accounts for 72 percent of all greenhouse gas emissions.2

Greenhouse gases absorb the sun’s infrared radiation and cause an increase in the temperature of the earth, leading to many issues, including melting of polar ice to the expansion of desserts.3

According to, an average person’s carbon footprint in the United States is sixteen tons. This value is about four tones per person for the rest of the world!

Scientists estimate that the average global carbon footprint must be reduced to less than two tonnes a year by 2050 to avoid two centigrade increase in the earth’s temperature.


We cannot reduce our carbon footprint overnight. It is a gradual and systematic process. More importantly, it is a lifestyle change. Let’s take a look!

Quick ways to reduce your carbon footprint and conserving nature:

1) Reducing or stopping meat consumption.
Animal agriculture requires large amounts of fresh water, and animals produce more greenhouse gases than burning the fossil-fuels! Reducing or stopping meat consumption is the fastest way to reduce greenhouse gas emissions.

2) Reduce electricity consumption.
Unplugging your unused devices (chargers, adapters) reduce unnecessary energy usage. Replace standard light bulbs with LED or CFL bulbs. Make use of sunlight or solar-powered equipment when possible.

3) Reduce driving.
Consider leaving the car at home whenever feasible. Take a walk, bike, bus, or carpool. Maintain your vehicle in optimal condition.

4) Plant a plant, any plant!
Any plantation will reduce greenhouse gas; this includes a tiny flowering plant on a balcony, a small vegetable garden in a backyard, or a massive forest.

5) Consume locally produced items.
Buying local from groceries to clothes reduces transportation and related greenhouse gas emissions and cuts the carbon footprint.

Using organically produced items further reduces toxic waste and associated damage to nature.

6) Line dry your clothes.
A dryer uses far more energy than a washer. Line drying your clothes significantly cuts your carbon footprint.

Conserving Nature

Industries have a role in greenhouse emissions too. Kusum Cosmetics has several unique ways to reduce carbon footprint and conserving nature:

Kusum’s unique ways to reduce carbon footprint and conserving nature.

1) Vegan product line.
Kusum’s product line is entirely vegan. Vegan products eliminate the use of animal products and reduce livestock-related greenhouse gas emissions.

2) Organic cultivation.
Kusum uses organically cultivated raw materials whenever possible. Using organic ingredients provides our client with the best nature has to offer while supporting organic cultivation and nature conservation.

3) Optimized algorithms for supplies and manufacturing.
Kusum utilizes optimized algorithms to purchase supplies and time manufacturing to reduce storage times and related resource utilization.

4) Sustainable and environmentally responsible purchasing.
Kusum selects suppliers that promote and practice environmentally responsible cultivation and maintain natural habitat as much as possible.

5) Optimized production algorithms to minimize waste.
Manufacturing any product generates waste. Products that use natural, plant-based ingredients are no exception. Kusum Cosmetics minimizes this waste by using strategic sourcing, timing, and production. Our algorithm results in the utilization of most resources that we acquire.

6) Accelerated compost collection and disposition.
Any material suitable for compost purposes is meticulously identified and separated from the remainder of the waste. We dispose of such natural material to compost resulting in high-quality fertilizer in a farm for organic cultivation.

7) Plant-based agents for cleaning and disinfection.
Fossil-derived sanitizing agents and chemically sourced cleaning agents remain most commonly utilized for industrial purposes. Kusum Cosmetics uses plant-based, biodegradable cleaning and disinfecting agents.

8) Clean energy for production.
Utilizing energy (electricity, gas) during peak daytime hours results in excess greenhouse gas generation as power plants increase output to meet the demand. Kusum Cosmetics uses solar energy for the manufacturing process whenever possible and optimizes the production schedule to minimize electricity usage during peak demand.

9) Improving energy efficiency.
Kusum Cosmetics uses energy-efficient, energy star products to improve efficiency and thus reduce energy demand.

10) Buy local.
Whenever possible, Kusum chooses local suppliers. Our location allows us to use local resources, from talent to ingredients to packaging. We use optimized transportation algorithms and carbon-neutral shipments to reduce transportation-related emissions for the elements that are unavailable locally.

11) Packaging selection to optimize recycling.
Sustainable, recyclable packaging envelope Kusum products. We emphasize the use of recyclable glass bottles, PET bottles, dispenser pumps, and paper for optimal recycling.


We hope you found this post on Kusum Cosmetics’ efforts to conserve nature and reduce carbon footprint informatively and valuable. Feel free to share our blog with others. Use this link-


conserving nature

Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.

Posted on Leave a comment

Nurturing For Better Tomorrow : Part 1

Nurturing For Better Tomorrow

Introduction: Nurturing For Better Tomorrow.

Conservation efforts for our planet and its natural habitat are dating back to the late 1800s [1]. Simply put, this is a push towards utilizing natural resources in a manner that does not alter, spoil, or deplete.

Human endeavors to create a habitable world have impacted our planet with detrimental effects. Increased transportation and materials use led to the rapid destruction of forests, climate change, seawater, and marine environmental change.

Increased use of Genetically Modified Organisms (GMOs), chemicals to change color, taste, and consistency of cosmetics, makeup products, shower products, and food has increased the risk of various diseases in humans, including cancer. The use of potent chemicals to preserve food, cosmetics, and shower products causes multiple skin issues.

This series of blog posts focus on core values of natural conservation, ethical sourcing of supplies, sustainable manufacturing, responsible consumption, and post-consumption recycling.

We will also discuss simple ways to identify products sustainably made with natural resources. We will share tips on manufacturers’ efforts on reducing waste while providing quality products.

Consumer Conservation Ethic

All living creatures of this planet are a consumer of some sort. Those living in the developed and developing parts of the earth consume the most resources available to us. A well-informed consumer should utilize available resources with conservation in mind.

Former US president Theodor Roosevelt initiated a conservation ethic in the United States.

“The conservation of natural resources is the fundamental problem. Unless we solve that problem, it will avail us little to solve all others.”

– Theodor Roosevelt [2]

Baby Hand

Use nature-derived products, conserve for a better tomorrow!

The “R” for Restoration.

Four “R” s express consumer conservation ethics: “Rethink, Reduce, Recycle, Repair.” [1] Several measures such as moral purchasing, ethical purchasing, sustainable and renewable resources, and preventing harm to air, soil, and water quality forms the basis of consumer conservation ethics.


A recent biodiversity study with data from 2011 to 2020 published in Science magazine [3] demonstrated some increase in protected land and marine areas globally. Still, the resources to these areas remain low and increased social pressure. The scientists and conservationists propose various models to improve conservations using goal-based methods for 2021 to 2030 [4].

It is clear that assigning a piece of land or water as a protected area does not reduce human activity’s impact on natural resources. It is our responsibility to think of multi-faceted ideas to aid the sensible consumption of available resources. How do we do that?

A visual attraction forms the basis of modern marketing, whether online or in stores. Do you recollect stores offering virtual experience, in-room experience from appliances to shoes? This method is referred to as “visual merchandising” and has a significant impact on various products’ sales. [5]

Time to apply this science and “Rethink.” We buy numerous products packaged in shiny, attractive boxes and wraps. But, the box and the “protective wrap” go straight to the trashcan. No need to juggle, all of us have done it frequently! Even worse, how much of that thin plastic is recyclable?

Businessman 2108029 1920

Choose products that help reduce waste. It isn’t hard!

If a product were available without unnecessary boxes and wraps, you would prevent so much waste! Modern transportation can deliver products without excessive use of resources.

At Kusum Cosmetics, we promote conservation by reducing unnecessary packaging and creating efficient transportation methods to reduce waste. Instead of using attractive boxes and wraps, we choose to connect our clients by staying transparent on our bottling! More on labels and packaging here.


Reducing the use of material that is not recyclable or biodegradable effectively practices natural conservation. Many cosmetic products use synthetic materials, chemically formulated pesticides, preservatives, acids, artificial colors, and fragrances.

Synthetic material is hard to change by natural methods and much cheaper when produced in bulk. Using such materials translates into increased shelf life and thus more profit for someone. However, these benefits come at the cost of ill effects on you and your loved ones’ skin and health.

Bird 1045954 1920

Let everyone enjoy nature in its purest form!

Pillars of nature created Kusum Cosmetics. We promote naturally derived ingredients in their purest form and minimize the use of non-biodegradable materials. Our bottling material is recyclable, and we use naturally derived organic ingredients and preservatives. You can participate in nature conservation by replacing products made with natural ingredients. When used sensibly, natural ingredients are healthy, bio-friendly, and harmless to other components of nature.


Recycling produces new material from processing waste material. This concept is not new; it has been a common practice for most human history [6] Industrial revolution has opened the avenue to effectively recycling various materials. Consumer participation on an individual level is vital for any recycling program to remain effective.

In other words, we, the consumers, must thoughtfully separate recyclable material and deposit according to local standards to support recycling programs. Many countries, states, and cities have adopted legislation that minimizes non-recyclable materials and promotes ways to increase recyclable material deposition. Trash collection agencies in various parts of the world provide labeled containers for organic waste (going to farmland as fertilizer), recyclable waste (going to recycling plant), and remaining waste (going for landfill/other disposition).

Meditation 3338691 1920

Recycling. Simple, easy, and effective.

Kusum Cosmetics participates in recycling by choosing suppliers that intend to use recyclable packaging and employing nearly 100% post-consumer recyclable materials for product packaging.


Think of gluing a torn paper! Plan to use our bottles in creative ways for as long as you can! This concept helps reduce strain on the ecosystem by reusing the same material in various ways to maximize efficiency. Consider reusing an empty bottle of shower gel by filling it with natural hand soap!

Repair E1604349764664

Best from Waste. Torn glove, used tape, discarded ribbon. Repaired with love!

How do you feel after reading through this brief discussion? Let us know. We hope that you found this post informative and useful. You can read Part 2 of this blog post here.

Disclaimer-This website and content, comment, writing, or authors/contributors/writers do not provide or suggest medical, legal, or professional advice, opinion, or service. The information shared on this website is not intended to diagnose, treat, cure, or prevent any disease.



[2] Leopold, A. (1966) A Sand County Almanac New York: Oxford University Press.

[3] Visconti P, Butchart SM, Brooks TM et al. Protected area targets post-2020. Science. Vol 364, Issue 6437, pp.239-241.

[4] Rethinking Conservation efforts for improved biodiversity.



Nurturing For Better Tomorrow.